Some technologies came of age during the Covid-19 pandemic as millions of people adapted to remote working for the first time. While friends and families rushed to Zoom to stay in touch, many businesses faced immediate and pressing concerns. For some, survival was the focus, but organisations across all sectors have been forced to rethink their business and operating models.

Purpose, strategy, employees, processes, customers, and the technology which underpin them all have been addressed and scrutinised from new angles. Whatever operational changes companies have faced, technology has become the major enabler to transform, and the ability to adapt has become essential to ensuring organisations can compete and succeed. While few could have anticipated disruption on the scale that we have seen in the past year, the pandemic radically accelerated changes that companies knew were coming but didn’t expect to see quite so soon.

The recent acceleration of digital transformation has demonstrated the need for leaders to master change, rather than be guided by it. As businesses looked to the future to extend their use of cloud technologies, the global economic fallout of 2020 made the need for such technologies sudden and urgent. Companies that have led the way in digital transformation have been able to survive and thrive in the changing marketplace, and the onus has been placed on leaders to ensure they are able to define tomorrow’s market, not just to adapt to it. As initiatives around sustainability and conscientious consumption become key priorities, technology offers fresh foundations upon which to build towards more transparent and sustainable practices.

This executive-level panel, organised by the Financial Times in partnership with Accenture, will look to address the needs of leaders as they tackle rapid digital acceleration that goes beyond future proofing, and instead leads and defines tomorrow’s market.

Understand

The big picture, not just the individual strands of the business you work in

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And build relationships with some of the biggest names in your industry

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New approaches and strategies to help win market share

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